Home Blockchain F&B Blockchain pioneer Orijin Plus launches in Singapore

F&B Blockchain pioneer Orijin Plus launches in Singapore

by Abigail Bautista

Orijin Plus, a leader in blockchain solutions for the food and beverage sector, has recently achieved significant milestones that signal a period of expansion and success for the company. These achievements include the acquisition of key personnel, the addition of reputable brands to their platform, and the successful launch of Orijin Plus in Singapore.

One of the key accomplishments for Orijin Plus is the strengthening of its leadership team. The company has brought on industry professionals who will play a crucial role in driving the company’s future success. John Merakovsky, the former CEO of FlyBuys, has joined as the new Chairman, bringing with him extensive expertise in digital technology and commercialization. Merakovsky’s experience in implementing digital infrastructure and leveraging data and digital platforms will greatly benefit Orijin Plus and its partners.

Joining Merakovsky is Kai Klippel, a prominent figure in the loyalty industry and an instrumental player in the success of Payback, the renowned German loyalty giant. Klippel, who previously held the role of CEO for international markets at Payback, will use his insights and strategic vision to shape the global brand ecosystem of Orijin Plus.

Another valuable addition to the Orijin Plus team is Nathan Baxter, the former founding member of the Airbnb Site Reliability Engineering team. Baxter now assumes the role of Chief Technology Officer, and his extensive startup experience and contribution to Airbnb’s growth will be vital in driving technological innovation and excellence within the company.

In addition to strengthening its leadership team, Orijin Plus has welcomed renowned brands such as Natural Raw C, Naked Life, and OMG into its growing ecosystem. These industry leaders recognize the value that Orijin Plus brings to their businesses, including enhanced consumer engagement, secured product integrity, and new growth and profitability opportunities. The association with these brands further solidifies Orijin Plus’ reputation as a go-to solution for brands looking to amplify their message, increase customer loyalty, and achieve tangible results.

Furthermore, Orijin Plus has successfully launched its groundbreaking platform in Singapore. This strategic move allows the company to tap into Singapore’s vibrant market and leverage its position as a gateway to the rest of Asia. The successful launch in Singapore demonstrates Orijin Plus’ commitment to empowering Australian food and beverage brands on a global scale.

In response to these remarkable achievements, James Williamson, Co-founder of Orijin Plus, expressed his enthusiasm, stating, “We are thrilled to have achieved such significant milestones as we enter this new chapter of growth. With our high-performance team and robust ecosystem, we are well-positioned to empower quality Australian food and beverage brands to connect with discerning consumers worldwide.”

The remarkable achievements of Orijin Plus highlight the company’s dedication to innovation, enhancing product integrity, and fostering long-term customer loyalty. As the company continues to expand its ecosystem and explore new markets, it remains committed to bringing transformative change to the food and beverage industry.

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