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ICC and NEAR Foundation Partner for Web3 Fan Engagement

by Sophie Smith

The NEAR Foundation, a Swiss non-profit organization, has recently announced a partnership with the International Cricket Council (ICC) to enhance fan engagement in cricket through the use of Web3 technology. This collaboration aims to bring cricket fans closer to the sport and create more interactive experiences.

The first project under this partnership is a strategy game for the ICC Men’s Cricket World Cup. Fans will have the opportunity to create their dream team, earn points based on the real game performances of their chosen players, and redeem prizes. This game will add a new level of excitement and engagement for cricket fans during the World Cup.

The partnership between the NEAR Foundation and ICC started during the World Cup in India on October 5 and will continue until 2025. In the coming years, they plan to introduce more Web3 initiatives such as a fans’ “passport,” which will allow them to safely record and share their cricket experiences online and offline.

Chris Donovan, CEO of the NEAR Foundation, expressed his excitement about this partnership, stating, “We are extremely excited to be working with the ICC in this multi-year deal. This is one of our biggest partnership announcements to date and solidifies our reputation as a go-to blockchain technology provider in the sporting world.”

This collaboration has the potential to revolutionize fan engagement in cricket by utilizing blockchain technology. By integrating Web3 technology into the sport, cricket fans will have access to unique and interactive experiences, making the sport even more exciting and enjoyable.

The NEAR Foundation has been actively exploring partnerships that facilitate the growth of Web3 technology. Recently, they also partnered with Alibaba Cloud to further enhance the adoption and development of Web3.

In conclusion, the partnership between the NEAR Foundation and the International Cricket Council is set to bring cricket fans closer to the sport and enhance their overall experience through the use of Web3 technology. This collaboration has the potential to revolutionize fan engagement in cricket and solidify the NEAR Foundation as a leader in blockchain technology within the sporting world.

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