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Theta Labs’ Web3 Digital Rights Video Technology Powers

by Sophie Smith

The Pet Collective Unveils Innovative Web3 Feature for Exclusive Video Content

Los Angeles, CA, Sept. 28, 2023 (GLOBE NEWSWIRE) — The Pet Collective, a renowned brand known for its adorable and funny pet content, has announced the introduction of an innovative Web3 feature that allows users to unlock exclusive video content. This groundbreaking technology utilizes Theta Labs’ patented Web3 DRM technology, which enables users to access exclusive content through utility NFTs.

With this new feature, The Pet Collective demonstrates a seamless integration of Theta’s Web3 DRM technology on its website, providing users with a more interactive and user-friendly experience to access premium content. Visitors can now enjoy this feature at no cost by visiting the Pet Collective’s NFT Unlock Page.

Theta’s DRM technology is a comprehensive Web3 solution that combines NFTs with digital rights management (DRM) to revolutionize content consumption. By integrating this technology, content creators have transparent and immutable on-chain access rights to exclusive content, giving them greater control over distribution.

The partnership between Theta and TMB represents a significant shift in the way content is consumed, offering enhanced value and engagement to The Pet Collective community. Jacob Salamon, Vice President of Business Development at TMB, expressed his satisfaction with the implementation of Theta’s technology, stating that it allowed them to offer their audience an immersive experience enriched with exclusive content.

Mitch Liu, Co-Founder and CEO of Theta Labs, also expressed his excitement about the integration, highlighting how it will transform content interaction paradigms and increase engagement with millions of users. This collaboration exemplifies Theta Labs’ commitment to advancing user-centric content interaction and delivery in an ever-evolving media ecosystem.

Theta Labs is the pioneer of the Theta Network, a next-generation video and entertainment blockchain, and ThetaDrop, an NFT marketplace. The company aims to disrupt the digital collectibles industry by leveraging its Web3 infrastructure to drive incremental revenues, user engagement, and new business models. Theta’s strategic partnerships with influential brands like Katy Perry, ABS-CBN, WPT, Jukin Media, and Fuse Media further enhance its position in the market.

The Pet Collective is a platform dedicated to bringing joy to pet owners and animal lovers through the best pet videos, news, products, and more. With a significant presence on various streaming TV platforms and a large social media following, The Pet Collective engages millions of fans worldwide. This collaboration with Theta Labs demonstrates the company’s commitment to providing its audience with innovative and exclusive content.

TMB (Trusted Media Brands) is a community-driven entertainment company that reaches over 250 million consumers worldwide across various media channels. Powered by content created by their fans, TMB’s portfolio of brands, including The Pet Collective, sparks curiosity, fuels laughter, and inspires people to live full, fantastic lives.

The introduction of this Web3 feature by The Pet Collective represents a significant milestone in content consumption, offering users a more immersive and interactive experience. Through the collaboration with Theta Labs, the future of content distribution and engagement looks promising, as both companies continue to innovate and shape the media industry.

About Theta Labs:
Theta Labs is the pioneering company behind the Theta Network, a next-generation video and entertainment blockchain, and ThetaDrop NFT marketplace. With strategic partnerships and a user base of millions, Theta Labs aims to disrupt the digital collectibles industry and drive new business models.

About The Pet Collective:
The Pet Collective is a platform dedicated to bringing joy to pet owners and animal lovers through the best pet videos, news, products, and more. With a large following on various streaming TV platforms and social media, The Pet Collective engages millions of fans worldwide.

About TMB:
TMB (Trusted Media Brands) is a community-driven entertainment company that reaches over 250 million consumers across streaming TV, social media, web, and print. Powered by content created by their fans, TMB’s portfolio of brands sparks curiosity, fuels laughter, and inspires people to live fantastic lives.

For further information, please visit:
Theta Labs: www.thetalabs.org
The Pet Collective: www.thepetcollective.com
TMB: www.tmbi.com

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